Start Up's


Be on the show floor, in front of 21,097 attendees with your own presence for as little as £1200

Calling all tech disruptors - join the Smart IoT Start Up Launch Pad

Each year we hand select a number of enterprising entrepreneurs to showcase their technological innovations at the Smart IoT Expo on the main show floor. This is your opportunity to present your solution to an audience of 21,097 Business and IT leaders  who are on the look out for ideas and the very latest in tech. 

Put your name in the Spotlight at UK’s flagship annual tech event and get noticed by the  movers and shakers who are looking to collaborate with entrepreneurs that are at the very cutting edge of technology. 

Smart IoT sits alongside its sister events : Cloud Expo Europe, DevOps Live, Cloud & Cyber Security, Big Data & AI World, Blockchain Technology World and Data Centre World. Featuring 800+ exhibitors and over 100+ speakers it’s the place where Business and IT leaders plan their digital futures. (*part of a global series: Paris, Frankfurt, Hong Kong and Singapore)

The place to – Connect – Collaborate - Showcase

  • Network with peers,
  • Learn share, exchange ideas, collaborate build solutions,
  • Meet industry leaders/potential business partners,
  • Build your ecosystem
  • Get noticed by investors
  • Network with industry trend setters at the event
  • Learn and  engage with speakers and exhibitors that are presenting in the many theatre’s across the show floor

We offer you

  • 2 days of face to face interaction with anybody and everybody in the tech space. Last event we  attracted 21,097 visitors!
  • Innovator’s pass and guest passes
  • Demo area
  • Onsite banding + logo on event website
  • Visibility to 21,000 + attendees
  • Social Media coverage of the Innovator Launch Pad to our followers
  • Plug and Play Package  - we’ll provide you with an innovators pod that comes complete with a display area for branding and messaging, furniture & electric’s so you’re all set to plug and play from your computer
  • Opportunity to take part in a Start Up competition offering prizes, first prize and runner up prizes, last years winner was awarded with a free stand toward 2020 event worth over £6k !
  •  Platform to promote your solution to a live audience in a theatre at the show and have the chance to be nominated as the winner of ‘best start up concept’.

Last years’ Winner - Cedalo  


Peter Straus – Head of Business Development at Cedalo

 – an innovative startup which has set about to empower everyone with its introduction of ‘Streamsheets that are server based connecting anything from sensors and machines to apps and websites by MQTT,OPC UA,REST and Kafka.

Don’t delay – drop us a note today or simply call us on the numbers below... we have special rates for Start-up Entrepreneurs!

Latest News

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    Yet knowing what to do is hard, doubly so when you consider the amount of information we are all assailed with on a day-to-day basis. How can anyone make definitive decisions when faced with so many choices, so much data?

    The post Data-informed decision making — 10 skills you can’t do without appeared first on Techerati.

  • 21-Jan-2020

    London-based NTT Ltd. has formed a new division incorporating the data centre companies that previously sat under NTT Communications.

    NTT Ltd. was formed after Japanese telecommunications giant NTT Corp. consolidated NTT Communications and two other of its key IT businesses into a single $11bn (£8.7bn) entity, making it Japan's largest IT company.

    The IT provider's newly-formed Global Data Centers division incorporates e-shelter, Gyron, Netmagic, NTT Indonesia Nexcenter, RagingWire and others.

    The post NTT Ltd. consolidates data centre firms into global unit appeared first on Techerati.

  • 21-Jan-2020

    An EU proposal to temporarily ban facial recognition technology has divided opinion in the upper echelons of the techsphere, with leaders from Google and Microsoft offering divergent responses to the proposed bill.

    Alphabet chief executive Sundar Pichai was quick to back the proposal, that leaked online this week, over concerns the technology could be misused. Meanwhile, Microsoft President and chief legal officer Brad Smith said an outright ban would be a step too far and called for a more measured response.

    The post Google and Microsoft clash over proposed EU facial recognition ban appeared first on Techerati.


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  • "Smart IoT has helped bring together a community of practitioners to talk about IoT and intelligent edge, develop new ideas and create networks. Smart IoT differentiates itself through excellent speakers talking on relevant topics and the quality of the delegates. I think every conversation has been valuable. First time I have run out of business cards by 3pm!"
    Intelligent Edge Lead, HPe
  • "Arrow see Smart IoT and Cloud Expo Europe as a strategic event where we have the opportunity to bring the entire force of Arrow’s business to a place with customers relevant to all of our divisions and show the scale and ability of our One Arrow strategy"
    CTO, Arrow
  • "The show is good, we were here last year and we’ve definitely been busier on our stand than we were. It’s been a good morning so far, it’s important for us to get across, not just our technology, but the company as a whole and we’re meeting with lots of different people from lots of different verticals so this is key. We’re already talking about about booking a stand for next year."
    Regional Sales Director UK & Ireland, Telit
  • "We were looking for return on investment on our stand and activities at Smart IoT, so we set our targets of how many strong contacts we needed to make at the show. The teams at Closerstill Media and KTN really got behind us and we exceeded our targets."
    CEO, SmartWorld Connect
  • "It’s our first time at the show – we’ve found it very illuminating – to see what the industry is doing and to see how fast the industry is moving. It’s enabled us to promote into new areas, into new people. And, still enabled us to have that understanding from the customer base of where Siemens is, and what we do and how we fit into the world of digitisation"
    Business Director Data Services- Siemens